Why is general contractor marketing important? What sort of benefits does contractor marketing carry? When are you done marketing your home improvement company? These are all questions that I’m here to answer. Under the guidance of the Home Asset Management Plan, you’ll understand that marketing is an incredibly important role in the success of your business.
But before success comes the work. Let’s talk a little bit about the importance of general contractor marketing.
General Contractor Marketing | Importance of Marketing
Why do you need to focus so much on marketing? Shouldn’t you be beefing up your contracting, remodeling, or restoring skills instead?
Marketing is one of the most important steps for any small business, including yours. Sure you need to hone your skills and always look to improve your business, but in order to get clients–who are the ones that allow you to USE those skills–you need to get noticed.
Marketing puts your name and face out there, in the public eye, allowing consumers to discover you. You tell them who you are, what services you provide, and why they should choose you. If you do this really well, there’s no reason why they won’t come knocking on your door.
It’s an incredibly important aspect of your business–marketing–and it needs to be taken seriously in order to receive the numerous benefits it offers.
General Contractor Marketing | Benefits of Good Marketing
There are only benefits to good marketing–there are no drawbacks. Getting your name out there, getting public notice–this should be the goal of any entrepreneur. After all, until folks know who you are and what you offer, you won’t be getting very many clients. But with good marketing, success can certainly be within your grasp.
Here’s a look at a few of the major benefits of good general contractor marketing:
- Increased Cash Flow — Good marketing will bring in new clients, and new clients will bring in more income.
- Creating a Demand — Good marketing will make consumers think of you first, making them want to choose your services above others.
- Job Security — Good marketing will provide you with enough projects to last you years, keeping you busy and providing increased income.
General Contractor Marketing | Don’t Stop Too Soon
And by “too soon”, I mean “ever”. Marketing will always work for you–always. There should never come a time when you say “okay, that’s enough clients, I don’t need any more.” Never.
If you have too much work on your hands and you have to turn away customers, then that may be upsetting for them or you, but it’s only good PR for your company. What you are doing, in essence, is creating a demand for your services by having to turn someone away. You are saying to the public that you are so good at what you do that you’ve had to deny consumers the opportunity to work with you.
This is the same game that those upscale L.A. and New York restaurants use. They get folks interested and then they turn them away, giving them a certain mystique and appeal.
The point is simply this: if the cost of the marketing you have in place isn’t high enough to warrant removal, then don’t. Leave it. Create a demand for your residential general contractor work, and you’ll never need those pesky home improvement leads ever again.
If you’re interested in hearing more about the importance and benefits of good general contractor marketing, get in touch with me. I’d love to answer your marketing-related questions.